$50???? For a muffin fan???!!!
I read the hype, and frankly don't see what makes this so darned special. You can buy an equally quiet fan for 1/3 the price at Frys.
I also agree with Paul. Modern A/V equipment is designed to be stacked without the need for a fan.People who run into heat problems generally mash stuff into cabinets as tight as it will fit. That gives heat no place to go and it simply builds up.
Heat dissapates by one of three ways; convection, conduction and radiation. Of the three, convection is the most efficient. However, convection relies on air flowing freely. Natural convection relies on the principle that warm air rises out of the cabinet from the top edges of the opening and cool air flows in from the bottom.
A fan is a way of increasing the efficiency of convection cooling, by forcing a supply of fresh air. A fan needs a source of cool air and an outlet for the hot air.
Many people just place a fan at the back of a pile of equipment and then wonder why it doesn't help much. The problem is that pressure will follow the path of least resistance. That is generally to bounce off the back of the equipment and then through the back of the rack. The only cooling that happens in that scenario is conduction to the back of the equipment, and then convection off a very small surface.
You need to block off the airflow in the back, except for the duct to let the forced air in. That's what the $150 panel accomplishes from the website you cited. You also need to make sure the front is open so air can get out. If you do that, you will be surprised at how small a fan is actually necessary.
Any fan can be made quiet by doing two things. First, lower the mechanical noise by mounting with rubber washers and /or a foam gasket. Second, you need to do something to smooth the airflow path. A filter n the input side does a good job of this and has the added benefit of eliminating a lot of the dust that collects in the equipment. If you do those three things (mounting, filtering and bulkhead), you can get by with a cheap muffin fan and have a quiet and more efficient cooling system.