The cable network in question was founded in 2002, and is targeted to young men in particular. It's G4, and according to the story it may be sold to a company that produces mixed martial arts (MMA) matches.
Source: tvweek.com
Original Sources & More: nytimes.com & wallstreetjournal.com
Source: tvweek.com
Original Sources & More: nytimes.com & wallstreetjournal.com