Comcast to buy TechTV, combine it with G4
Jeff Baumgartner, CED
Comcast Corp. has agreed to buy TechTV from Vulcan Programming Inc. and merge it with G4, the MSO's video games and "gamer lifestyle" network. Financial terms were not disclosed.
The combined channel will reach 44 million cable and DBS customers when duplicative systems are taken out of the equation. G4 is currently in 15 million cable homes, and TechTV, which launched in 1998 as Ziff-Davis TV (ZDTV), is in 43 million. G4 founder and CEO Charles Hirschhorn will head up the new entity.
"This merger is a win for G4; a win for TechTV; and a win for our advertising and affiliate partners," he said, in a release. "The result will be one compelling TV channel that showcases the fun and entertaining side of games and technology with the distribution necessary to achieve broad appeal."
EchoStar Communications Corp. will also have an undisclosed equity interest in the new channel, and has already agreed to carry it on its America's Top 120 programming bundle as well as programming packages above it
Jeff Baumgartner, CED
Comcast Corp. has agreed to buy TechTV from Vulcan Programming Inc. and merge it with G4, the MSO's video games and "gamer lifestyle" network. Financial terms were not disclosed.
The combined channel will reach 44 million cable and DBS customers when duplicative systems are taken out of the equation. G4 is currently in 15 million cable homes, and TechTV, which launched in 1998 as Ziff-Davis TV (ZDTV), is in 43 million. G4 founder and CEO Charles Hirschhorn will head up the new entity.
"This merger is a win for G4; a win for TechTV; and a win for our advertising and affiliate partners," he said, in a release. "The result will be one compelling TV channel that showcases the fun and entertaining side of games and technology with the distribution necessary to achieve broad appeal."
EchoStar Communications Corp. will also have an undisclosed equity interest in the new channel, and has already agreed to carry it on its America's Top 120 programming bundle as well as programming packages above it