yep and these middle man companies are stupid to think that the tv industry needs them to push their product to the masses.These programmers are going to offer their own ala carte getting rid of the middle man to keep the profits for themselves instead of having to split the profit with the cable/sat companies. They know that the ever increasing contracts are going to come to an end so this is the only way they can get the additional increased profits that they are looking for.
something is very wrong with an industry when the big 4 service providers lost subscribers but turned a profit on equipment fee's.