$200 is reasonable. I would not do it for less than that.
Really? $200 for a job where there's a fairly recently pre-installed dish, about a ten foot horizontal run, 12' vertical run, and then just poke it through a single exterior wall wall and walk away? I'll bet it doesn't take a pro 30 minutes, unless the dish is way wacked out. I've all but decided I'll go the DIY approach.
I've looked into cable but their basic plan is now $49 a month for my small-town regional provider. A lifeline account with them would just be like channels 2-12 which doesn't quite cover what I'd want.