Got my 6 footer for free. Negotiated for it when I bought my 62" DLP. Would've never paid the $75 on the sticker. Used the 'old negotiating tactic called "nibbling". After agreeing on the price I was happy with ($700 lower than sticker, free delivery, and free extended warrantee-normally a ripoff at $450), I asked if they would throw in the HDMI cable at the end. He said "take it". People don't realize how negotiable things can be. The more expensive, the more negotiation can be done. So haggling at Micky D's over the fries won't work too well.