Chairman of NBC no fan of auto hop
- Thread starter CK SatGuy
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It really doesn't matter how big the provider is.. Once one starts doing it, they all will follow.
I don't have a Hopper, but we do skip all the commercials when watching. The networks can cry and boo-hoo all they want. I pay Dish for a signal. Therefore it is mine to do with it what I want. Even if that includes any skipping of commercials, recording, or even copying it. I pay for it, it's mine.
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Unless Dish starts facing litigation as some here have suggested they will, or the technology can be or is patented....
eurosport said:
Which is what p's them off. They have been upset since VHS and Betamax rolled out and allowed people to record programming. They argue that you pay for access but not ownership. I agree with you. Unless someone is pirating a copy for financial gain, shut up. What's next Nintendo trying to force people to pay for access to a videogame created in 1985 on a system that isn't even sold anymore, wait, they already did that. It's all about how much they can squeeze out of us.
The ONLY reason they want you to watch the program is to see the commercials. They could not give a rat's ass whether or not you watch the actual programming. The programming is the dessert to get you to eat the advertising vegetables.
Yes but Pepsi, or GM or whoever else is sponsoring the show and has their logo's emblazoned on everything care if your watching. If you're not watching then they will move it to a network that does have viewers.
Yes that's all the advertisers care about. The channels themselves want you to watch the shows and enjoy them so they can sell them not just to advertisers but also to consumers. Popular shows sell better on DVD, companies like Netflix will pay for rights to stream them, and they can sell them to other channels to show replays. They do give a rats ass whether or not we watch them because if we do they can make a lot of money from other sources besides just the advertisers. I think you are over simplifying quite a bit by saying they only want us to watch the commercials.
You're right. You have a "right" to skip commercials on content that you pay for. However the content providers also have the "right" to sue Dish for lost revenue caused by Auto Hop. As much as I'd love to see Auto Hop stick around, the only three endings I see to this fiasco are 1.) Auto Hop being disabled, 2.) Re-transmit fees go up, Dish pays them, passes cost on to customers, OR 3.) Dish starts dropping local channels.
Hope I'm wrong, but we'll see...
With the exception of premium channels, our Dish subscriptions pay for delivery, not production. With Premium channels, subscriptions pay for both delivery and production, and look at how much more expensive they are.
As the saying goes, if you don't pay for the product, you are the product. Broadcast and Cable Networks don't sell programs to advertisers, they sell viewers. Without the advertisers money, none of the content would be produced; no later syndication, no DVDs, no Netflix, no Hulu. No oversimplification there. Advertisers pull out and the shows go away, it's that simple.
Networks certainly want quality programming, but only to attract more viewers to jack up the cost of advertising space. So, the idea that they want you to watch the commercials MORE than they want you to watch the title program is absolutely true.
As the saying goes, if you don't pay for the product, you are the product. Broadcast and Cable Networks don't sell programs to advertisers, they sell viewers. Without the advertisers money, none of the content would be produced; no later syndication, no DVDs, no Netflix, no Hulu. No oversimplification there. Advertisers pull out and the shows go away, it's that simple.
Networks certainly want quality programming, but only to attract more viewers to jack up the cost of advertising space. So, the idea that they want you to watch the commercials MORE than they want you to watch the title program is absolutely true.
If we are only paying for delivery why do some channels like ESPN cost somewhere around $4 per subscriber while other channels might be 15 cents per subscriber? The answer is because we are paying for programming as well as delivery.
I didn't imply that their advertising money isn't more important to them than other services like Netflix and DVD sales. I was simply responding to the person that said they don't give a rats ass if we watch the programming as long as we watch the commercials. Like I pointed out, they do care if people watch and like their shows because then they can sell more DVDs, iTunes/amazon purchases, and get more money from Netflix in streaming rights. They also can sell to other channels like WGN and TBS for reruns.
His language may have been hyperbolic, but the sentiment stands. No advertisers, no networks (as they exist today). If viewers want to watch cheese turn green, that's what they will give them, for so long as we watch the commercials.
I would be interested to see how the networks would be able to tie in the blame for any lost revenue on AutoHop, especially considering the small percentage of Dish subs that have a H/J setup, which is an even smaller percentage of overall DVR users. Also, Dish could always use in their defense that the PTAT feature brought more eyeballs to their programming in the first place because it's all automagically recorded on the DVRs.
I would not consider the fraction of a second in between key presses adequate time to "see" anything.
Of course they want people to buy their programming on DVD or PPV VOD, as they make money from that. They do not make money from you watching the programming when it's broadcast, per se. They make that money from the advertisers, who will not keep paying them to air commercials, if nobody watches the commercials.
Yes.
But, with that being said, product placement does change the landscape. As we see more of this type of marketing, they will definitely want you to watch the programming knowing that will be the only way deliver the brand messaging. A way that you cannot skip.
I don't know, but so far it's not looking too good for Auto Hop. I say enjoy it while it lasts. Hopefully the CPs won't use this as an excuse to go after DVRs in general.
As I said before, argue all you want about it but that is how the CPs see it.
3HaloODST said:
I'd like to see them try to take DVR use away from people that have been using them for years. I saw a figure somewhere on this site stating that over 40% of households in the US have at least one DVR now. There would be an incredible backlash of they tried that. Many people barely watch any live tv anymore. If they won't let us DVR their programs until a more convenient time for us we probably won't watch them anymore.
Let's make it clear. Those of you who watch programming without the ads are STEALING! That's what these networks would want you to believe. Actually, NBC was probably fine with the status quo until Dish started endorsing skipping the ads. It's like being a car company endorsing people converting to an alternative fuel source.
