CBS wants $5 per sub
- Thread starter csschrot
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There was an announcement on here not long ago that 1 million hoppers had been installed. I'm sure it's more than that now, but probably nowhere near 2 million. The real question is how many use ptat & autohop that have a hopper.
I stand corrected, you are right. It has been reported at CES over 2 million hoppers/joeys in 9 months.
I have a question. How does Autohop effect CBS's add revenue. If what a network can charge for commercials is based on ratings during Sweeps week and not on commercials watched, how does Autohop effect what they can charge?
Considering multiple hopper households, the number of subs then is probably in the low-to-mid 1-million range.
It does not directly affect CBS's revenue at this time. But, if enough homes were known to have autohop, the networks advertisers would know and take it into account. The ratings track same day, same day + 1, same day +3 and same day +7 ratings. If autohop (and other provider's equivalent) took over they would lose all the + days from ratings.
You could easily interchange the word autohop with DVR in your post. It has the same effect. How many people, regardless of provider, watch a recorded program on their DVR and don't skip through commercials??
Because research has shown people do not skip every commercial when watching programs on their DVR. There may be an avid few that have never seen a commercial with quick prowess with a remote, but most people end up seeing some commercials, and some just do not bother to skip them.
Interesting quote attributed to Moonves in this recednt article . Alert the Dish lawyers!!! 
Higher DVR usage becomes a mixed blessing for TV industry
Higher DVR usage becomes a mixed blessing for TV industry
They used to only count live viewing in ratings. But, since people still watch ads on DVRed shows ratings now include same day DVRed events. They also track +days numbers.
The networks are too busy trying to hold on to a dying delivery format. Eventually these networks are going to have to realize that we are moving toward, if not already there, an on-demand society. Instead of going after content providers to help improve their revenue stream, they should focus on the untapped on-demand markets. It's the same thing that happened with CD's, but without a Steve Jobs for television content, who's going to eventually open the eyes of these networks?
If CBS adds $5 per sub, I will drop locals and just use my OTA signal for locals. If Dish stops me from recording locals on OTA, I will get a TiVo. I refuse to let my technology go backwards.
This is a negotiation. I seriously doubt it will end up @ $5.00/sub. My guess is it'll be a little higher than current carriage rates, whatever they are.
If cbs gets their way you can count on the other networks to follow the money trail.
It would be nice also if dish would let us opt out of locals for a reduced rate & still include the guide data for us ota users. However I could live without the guide data for a reduced rate without locals.
It would be nice also if dish would let us opt out of locals for a reduced rate & still include the guide data for us ota users. However I could live without the guide data for a reduced rate without locals.
I am surprised that the locals have stayed at $5.00 for so long as it is. OF course they are now hidden in the costs of the programming packs , so who knows if they are still that low. But you can bet if Cbs gets $5.00, then all the rest will want the same.
