Advertisers have plenty of options. Those "millions of eyes" will only miss a few days of ads before the ads start being redirected elsewhere. Let the already bastardized version of the market do it's job without further perversion. There is no reason the content providers and mvpds shouldn't be allowed to walk away from each other, regardless of bundling.Because it isn't just about a viewer missing a game, TV show, or movie. It's about millions of eyes missing the advertising that retailers and other businesses pay good money for that won't be seen because a channel (or much more frequently, a whole slate of channels) goes dark on an entire provider's system. "It's the economy, stupid"