An Ever-Shorter Leap From Theater to DVD
By Jen Chaney
Special to The Washington Post
"I'll wait for the DVD."
It's the discriminating moviegoer's mantra, one repeated every time we can't muster the motivation to catch the latest Hollywood offering in theaters. But in many cases that waiting game has changed, as movies make the leap from silver screen to small screen faster than ever before.
These days the turnaround time from cineplex to DVD is 4 1/2 months, on average, with movies becoming available for rental and sale on the same day. A few recent films made the trip in fewer than 90 days. (Five years ago, the typical Hollywood flick didn't show up on home video for at least six months.) It's no secret that movie studios, which generally earn more money from home video than box office returns, are eager to capitalize on DVD dollars as soon as they can. Box office disappointments often turn around even faster.