Some of us would gladly throw a few obstacles in their way.
In the real world, there doesn't seem to be any benefits to us as consumers.
-Few if any UHD broadcasts.
-It is really designed to extract money from us via pay TV and "services."
-It will cost us money to buy upgraded equipment, as ATSC 1 shuts down.
There are plenty of benefits for us.
-MPEG-2 is trash and will always be trash. Migrating to HEVC will yield a considerable picture quality increase irrespective of whether or not they also increase the resolution (which they should). As a C-band / Ku band FTA satellite dish owner I have no idea how the normies are still content to watch the detail-less, macroblocked MPEG-2 garbage that's broadcast by affiliates in the Year of Our Lord 2021. Thankfully, streaming services and satellite feeds have managed to save me from having to suffer through MPEG-2 awfulness for years, but I still remember that dark period before we had Amazon WEB-DLs.
-Interlacing is trash too, but then again so is 720p. It will be nice for OTA broadcasts to be able to do away with these unnecessary compromises.
-We're not all dirt poors who can't afford to drop the $50 or w/e it costs to buy ATSC 3.0 tuners.