By Gillian Reagan
Source & More: observer.com
Last week, in Birmingham, England, Zachary Levi, the endearingly dorky comedian who plays the titular hero of NBC’s tech-heavy spy dramedy Chuck, took a group of about 200 people to Subway for some sandwiches.
And why Subway? Mr. Levi’s sandwich stunt worked twofold: He was able to urge fans to take to the Internet and blog, Twitter or Facebook their feelings about the show and throw some bucks to one of Chuck’s major sponsors, Subway.
Source & More: observer.com