Mediaweek.com December 09, 2004 ---Direct broadcast satellite continues to gain at wired cable’s expense.
According to a Television Bureau of Advertising analysis of Nielsen Media Research data for November 2004, satellite penetration reached 19.2 percent, up from 18.2 percent a year ago. Over the same period, wired cable lost 300,000 subscribers, pushing penetration down to 66.4 percent, the lowest its been since December 1994.
Penetration of alternative delivery systems to wired cable, of which satellite is the largest component, is now at 22.7 percent of all subscription television customers.
According to a Television Bureau of Advertising analysis of Nielsen Media Research data for November 2004, satellite penetration reached 19.2 percent, up from 18.2 percent a year ago. Over the same period, wired cable lost 300,000 subscribers, pushing penetration down to 66.4 percent, the lowest its been since December 1994.
Penetration of alternative delivery systems to wired cable, of which satellite is the largest component, is now at 22.7 percent of all subscription television customers.
