I'm not entirely sure why my post went ignored, but the standard is IP-based, just like ATSC-MH was. The fact of the matter is that most modern devices, at this point, already support IP in some form or fashion, with smart TVs and similar devices all having support for IP technologies. I'm not entirely sure where you are getting this idea that recycling IP support already found in TVs for ATSC 3.0 will add any overhead at all.
Your USB analogy is off. It's more like arguing that instead of using USB for keyboards and mice that we should stick with PS/2 because it has "less overhead." While that may or may not be strictly true, the USB ports and support would be in the computer anyway for other devices, so why not use what's already there instead of future new equipment implementing a separate port just for keyboards and mice?
Why do you believe NAB/APTS/CTA/AWARN are all lying to the FCC in their joint filing requesting approval of ATSC 3.0?
http://www.nab.org/documents/newsRoom/pdfs/041316_NextGenTV_Rulemaking_Petition.pdf
- Trip