Of course to cover the top 30 markets (52% of the nation's households) DirecTV will not need all of the 500 spot beam capability.
Actually, 500 spot beams would probably cover the top 55-60 markets, which would allow DirecTV to reach close to 75% of the nation's households.
But if they stuck to the top 30 markets it would leave me to believe (although I know next to nothing about satellites and their capabilities) that there will be plenty of transponder space left over for additional national HD channels.
I think market research has shown NewsCorp's DirecTV management exactly how high to prioritize adding extra premium movie channels.
I believe that D* feels the need for them to be far below regional sports channels and the ability to offer all MLB, NBA, NHL (if it ever plans again) and NCAA telecasts in HD when available to those folks signing up for the sports packages.
After all, there is a place people can go to receive all the premium movie services now available.
It is VOOM.
And unless VOOM's sub levels start to skyrocket, I suspect D* management is going to worry about other programming concerns.
In their mind there are far more subscribers to be plucked from MSOs in, say, Minneapolis, than would be enticed to leave VOOM and come over to DirecTV for additional HD movie channels -- channels already available on VOOM, and frankly attracting a minuscule audience.
If I didn't find plenty of enjoyable shows on network TV, and more than enough sports to watch, (and if I enjoyed movies more!) I would definitely be a VOOM customer, too.
For HD movie buffs VOOM is definitely the DBS company to deal with.
I wish VOOM were more of a factor, I really do, because then DirecTV would have to do even more in the HD area.
But in all fairness, after Charlie kept DirecTV asleep for more than a year, it seems to me the new management has acted more quickly than could be expected to position D* for the future.