I think PPV, as offered traditionally by the cable and satellite companies, are for a different "crowd". To some degree, it's for people who don't want the perceived "hassle" of going to the video store. In fact, let me paraphrase a commercial for PPV that I remember seeing at one time:
Don't go out in the cold and rain, fight the crowds at the video store, waste your money on gas, worry about late fees, and then find out they don't have the movie you wanted.
I've never rented a PPV when I had cable. With Dish, I've rented 3-4 in 8+ years (not counting 'free' ones that I had certificates for). When I did, it was out of sheer laziness !
The typical Roku (or other streaming device user) may not have a subscription to cable or satellite. They are aware, and have access to, alternatives, so they'll shop around for better prices.
Don't go out in the cold and rain, fight the crowds at the video store, waste your money on gas, worry about late fees, and then find out they don't have the movie you wanted.
I've never rented a PPV when I had cable. With Dish, I've rented 3-4 in 8+ years (not counting 'free' ones that I had certificates for). When I did, it was out of sheer laziness !
The typical Roku (or other streaming device user) may not have a subscription to cable or satellite. They are aware, and have access to, alternatives, so they'll shop around for better prices.