First, it's all about choice and a free market society. Satellite has flourished because people were tired of having only one choice of cable provider...it was no choice at all: service was over-priced, customers experienced poor customer service, there was no incentive for cable providers to improve.
Second, the picture quality is incredible. There is no down-resolution, over-compression, etc. It's like DBS used to be...long, long ago.
Third, blazing fast Internet and bundled savings: voice, date, video and cell phone.
Fourth, reliability & service! My Verizon landline has been "out" exactly twice in more than 20 years of service: one outage was for a couple hours while I was at work and I had a voice mail advising me of the outage when I got home...and my bill was automatically credited for the outage. Another outage was after hours. Customer service immediately narrowed down the problem and dispatched a technician the following morning. By the time I arrived home from work they had replaced a piece of their equipment, buried another phone line since there was unacceptable noise on the line, and left voice mail detailing problem resolution. Also, we've had our Verizon wireless service for almost 6 years....there is a reason they have the best customer service and best coverage area of all the wireless providers.
Personally, I am willing to pay a premium for reliable and quality services, but Verizon is providing them at a competitive or discounted price. As much as I had enjoyed satellite service, the DBS providers will have to reinvent themselves if they hope to complete with the Telcos (Verizon, AT&T, and even the Cavalier Telephone, etc.) and Cable in the future. You wouldn't believe all the people dumping their cable and satellite providers where I work (Fairfax County VA).
BTW, I'm still sticking with Dish Network because FiOS TV is still another 12-24 months away in my area.