'Big Four' Nets Rebound In 'Must Keep TV' Survey

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Despite threats from over-the-top services like Netflix, Amazon and increased use of web video and mobile alternatives, the big four TV network brands are top-of-mind and continue to stay relevant for TV viewers, according to the latest edition of the Must Keep TV Report from the Toronto-based Solutions Research Group.

The proportion of Americans who would include at least one of the big four networks on their "must keep" list if they had to keep a small bundle was up 3 points from a low of 75% last year to 78% this year, SRG said in a release. The high water mark for this metric was 83% when SRG first started tracking in 2007. The seventh edition of the independent tracking survey is based on interviews with 1,400 American consumers aged 12-plus in early April 2014.

ABC retains the top “must keep TV” channel title in America for the total audience (aged 12-plus), followed very closely by CBS. NBC beat Fox to land at #3 for the first time since 2008.

multichannelnews.com
 

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