Despite threats from over-the-top services like Netflix, Amazon and increased use of web video and mobile alternatives, the big four TV network brands are top-of-mind and continue to stay relevant for TV viewers, according to the latest edition of the Must Keep TV Report from the Toronto-based Solutions Research Group.
The proportion of Americans who would include at least one of the big four networks on their "must keep" list if they had to keep a small bundle was up 3 points from a low of 75% last year to 78% this year, SRG said in a release. The high water mark for this metric was 83% when SRG first started tracking in 2007. The seventh edition of the independent tracking survey is based on interviews with 1,400 American consumers aged 12-plus in early April 2014.
ABC retains the top “must keep TV” channel title in America for the total audience (aged 12-plus), followed very closely by CBS. NBC beat Fox to land at #3 for the first time since 2008.
multichannelnews.com
The proportion of Americans who would include at least one of the big four networks on their "must keep" list if they had to keep a small bundle was up 3 points from a low of 75% last year to 78% this year, SRG said in a release. The high water mark for this metric was 83% when SRG first started tracking in 2007. The seventh edition of the independent tracking survey is based on interviews with 1,400 American consumers aged 12-plus in early April 2014.
ABC retains the top “must keep TV” channel title in America for the total audience (aged 12-plus), followed very closely by CBS. NBC beat Fox to land at #3 for the first time since 2008.
multichannelnews.com
