Korean Tech Developer Is HD 'Dreamer'
‘Biddle’ Could Convert Blue-ray Players Into Networked Platform
By Linda Haugsted -- Multichannel News, 5/7/2008 7:18:00 AM
A Korean technology developer has begun marketing an interactive platform in the U.S. that could turn Blu-ray high-definition disc players into networked platforms providing HD content directly to viewer's TV screens.
With the program, dubbed
Biddle (for business middleware), the disc players could bypass cable and satellite companies as providers of HD content. But executives of Dreamer, the firm which developed Biddle, said they are pitching the interactive platform to domestic cable operators, too.
"We want to be a service provider" to content creators, distributors, retailers and other consumer electronics companies, said Jim Braun, president and CEO of Namsung America Inc.,which also does business as
Dual Electronics Corp.With the technology, Blu-ray players would be more than just a one-function box, according to company officials. As a networked technology, the consumer hardware may deliver tailored advertising, measure viewership of content and ads and refresh content such as DVDs after consumer purchases.
