Although I do not agree with this practice, I can see why they are doing this.
As many are aware of, its cheaper to sell online than it is out of a traditional store front, so therefore the web prices would be cheaper than the in store prices
The problem that Best Buy probably ran into when they had just the one website is that they have broadband available in the store for their customers and employees. Many times I have gone in there and asked a question and the employee goes to bestbuy.com to look up the product specs.
The problem is now you got customers seeing the lower price and questioning why the prices are higher in the store. The manager then gets called and they got to manually lower the price to match whats online.
Someone at Best Buy corporate was smart enough to end the problem, so the price that is displayed on the website is the same as displayed in the store!
What they are doing is not right with the secret website, the prices should be the same online as they are in the store!
But on the flip side of it, here is something to consider. Last week a customer came in and wanted to buy an $35 Dishpro LNB. He physically came into my store with an ebay auction printed off with the same LNB for $15 which was probably stolen because my cost was around $25.
The customer wanted me to match the $15 price on ebay minus the shipping and I told him no. First of all even if I was gonna match the price it would have been after the shipping charges, and I can't compete with stolen merchandise being sold on ebay. I told this guy if he wanted the lower price on ebay to go bid on it, send the guy a money order because he doesn't accecpt paypal and wait a few weeks. Or pay the higher price and get it from me now!
The best buy web pricing policy thing sucks, but they where probably tired of customers nickel and diming them and decided to do it!
It was not my auction