Best Buy Inks Mobile ESPN Deal

[cablewithaview]

Best Buy Co. Inc. will serve as the exclusive “bricks-and-mortar” retail distributor of Mobile ESPN for 60 days following its Feb. 5 launch, the network and the retailer announced Tuesday.

And beginning Nov. 1, customers in four pre-launch markets -- Austin and San Antonio, Texas; Minneapolis; and Reno, Nev. -- will be able to purchase Mobile ESPN products and services at Best Buy stores.

Mobile ESPN will operate as a mobile virtual-network operator using Sprint Nextel Corp.’s nationwide network for wireless voice and data service.

The sports network’s service will offer customizable content including real-time scores; breaking news; commentary and analysis; fantasy-sports information and team management; audio and video programming; and MP3-audio-playback capability.

“Best Buy has a successful track record in selling innovative technology, and we are confident that Best Buy customer specialists, who are themselves big ESPN fans, will create a tremendous purchase experience for Mobile ESPN,” Mobile ESPN senior vice president and general manager Manish Jha said in a prepared statement.

“Sports fans, as well as those looking for the perfect sports-fan gift, will now have yet another reason to visit Best Buy,” he added.


http://www.multichannel.com/article/CA6277588.html?display=Breaking+News&referral=SUPP&nid=2226

 

[Kaluyen]

“Best Buy has a successful track record in selling innovative technology, and we are confident that Best Buy customer specialists, who are themselves big ESPN fans, will create a tremendous purchase experience for Mobile ESPN,” Mobile ESPN senior vice president and general manager Manish Jha said in a prepared statement.

ROFL When the heck has Best Buy of all places ever created a 'tremendous purchasing experience'???

I get asked for help all the time from people, and I don't work there, nor do I wear a blue Best Buy shirt to signify I would actually BE an employee. When I ask questions, I usually get the 'I don't know' or incorrect answer response.

Bleh /rant off

Sorry for that!