The BBC has given the strongest indication yet of plans to launch an Ultra HD service by performing a test broadcast of three matches from the FIFA World Cup in 4K resolution.
Coverage of the matches, all from Rio's Maracanã stadia and including the final game on July 13, are being produced and sold by FIFA in the higher resolution format known as Ultra HD, alongside the standard HD coverage.
The BBC is among several broadcasters taking the opportunity to test deliver the 4K feed as prelude to possibly launching their own channels or online services in the format.
A BBC Ultra HD channel is not imminent, but the tests by BBC Research & Development will help to inform the BBC's 4K strategy. "We believe in increasing definition which we think offers a tangible benefit for audiences and our ability to tell stories," said Matthew Postgate, controller, BBC Research & Development. "The idea is that we will learn some practical lessons on top of the theoretical work we've already done to look at how we might start to piece together 4K distribution for a UK audience. Over the next 12-18 months it will help inform how a strategy might manifest."
Source & More: hollywoodreporter.com
Coverage of the matches, all from Rio's Maracanã stadia and including the final game on July 13, are being produced and sold by FIFA in the higher resolution format known as Ultra HD, alongside the standard HD coverage.
The BBC is among several broadcasters taking the opportunity to test deliver the 4K feed as prelude to possibly launching their own channels or online services in the format.
A BBC Ultra HD channel is not imminent, but the tests by BBC Research & Development will help to inform the BBC's 4K strategy. "We believe in increasing definition which we think offers a tangible benefit for audiences and our ability to tell stories," said Matthew Postgate, controller, BBC Research & Development. "The idea is that we will learn some practical lessons on top of the theoretical work we've already done to look at how we might start to piece together 4K distribution for a UK audience. Over the next 12-18 months it will help inform how a strategy might manifest."
Source & More: hollywoodreporter.com
