I cannot tell you the number of times I went to install a new system sold by one these boiler room third party retailers and upon arrival was faced with "the Flyer"....Or "they said it was..."....I work for a small local authorized sales & install. We sell, install & service Dish, DirecTV & Exede and have for over 15 years.
We always love the flyers (not ours) that customer call us about, "Get up to 4 rooms with HD and DVR - starting at $19.99 a month!" We tell the customer that the flyer is essentially lying and that is not how it works. Some believe us and thank us for telling the truth, others say we are the ones that are lying and order it from whatever telemarketing company the flyer is from, then they get there 1st bill in a few weeks... Sometimes they will call us back and apologize for not believing us and say they want to cancel and sign up though us now... We tell them sorry, it doesn't work like that, you're in a 2 yr contract with the people who lied to you to get your business, we can't help you now. (Also FYI, we don't make a penny when our competition makes a sale, it is surprising how many people think we do)
It is really one of our biggest irritations, we DO NOT lie up front. When we sell a system, we tell the customer what the full monthly rate is, and then what the discounted rate they are usually getting for the 1st year is. But the companies with no morals, that will lie through their teeth to get a sale, and don't care about the customer after the install is done gets more of the business... It is just wrong.
From what I understand, in order for an authorized Dish retailer to distribute a slick ad, the ad must first be approved by Dish.Many of these ads are co op'd by dish. Which means they're approving them.
I walk a fine line here, being an employee and all, but I totally understand this thread. Trust me, we talk to plenty of upset new customers who set up through a third party and had no idea. Companies like GoDish, InfinityDish, and Altitude Marketing. They charge those $49.99 fees, and they are required to disclose them, but they'll say things like "Well, Dish may charge up to $199 for install. When you set up with us, we ONLY charge a $49.99 setup fee" and move on quickly. Same with all the fees. I suspect the salespeople at these third party resellers are masters at reading it accurate, but fast, so the customer never really hears it. I've had customers set up with these folks, and start yelling at us about where their $19.99 internet is, and I have to tell them if they set up internet, it was not through Dish. Also, those companies, once the install is set, do everything they can to never have to talk to that customer again...they are good at forwarding the calls to the Dish main line.
I don't doubt there are plenty of quality local retailers. I do wonder the business case behind the national ones, though. Maybe Dish will let them put all the effort into marketing for the benefit of the $49.99 fee.