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NEW YORK, Sept 23 (Reuters) - U.S. satellite TV provider DISH Network Corp (DISH.O: Quote, Profile, Research, Stock Buzz) agreed to extend its joint marketing partnership with AT&T Inc (T.N: Quote, Profile, Research, Stock Buzz) by one month through to Jan 31 2009, according to a regulatory filing on Tuesday.
AT&T said in July that it would end the five-year marketing partnership with DISH by the end of the year. AT&T had said in April that it would end a similar partnership with DirecTV Group (DTV.O: Quote, Profile, Research, Stock Buzz), the largest U.S. satellite provider.
Both satellite operators are expected to bid for an exclusive marketing partnership with AT&T to sell joint packages of satellite TV, phone and high speed Internet access.
The partnerships have been important for both the satellite companies and AT&T in competing against the so-called 'Triple Play' offers from cable operators like Comcast Corp (CMCSA.O: Quote, Profile, Research, Stock Buzz) and Time Warner Cable Inc (TWC.N: Quote, Profile, Research, Stock Buzz). (Reporting by Yinka Adegoke, editing by Leslie Gevirtz)
NEW YORK, Sept 23 (Reuters) - U.S. satellite TV provider DISH Network Corp (DISH.O: Quote, Profile, Research, Stock Buzz) agreed to extend its joint marketing partnership with AT&T Inc (T.N: Quote, Profile, Research, Stock Buzz) by one month through to Jan 31 2009, according to a regulatory filing on Tuesday.
AT&T said in July that it would end the five-year marketing partnership with DISH by the end of the year. AT&T had said in April that it would end a similar partnership with DirecTV Group (DTV.O: Quote, Profile, Research, Stock Buzz), the largest U.S. satellite provider.
Both satellite operators are expected to bid for an exclusive marketing partnership with AT&T to sell joint packages of satellite TV, phone and high speed Internet access.
The partnerships have been important for both the satellite companies and AT&T in competing against the so-called 'Triple Play' offers from cable operators like Comcast Corp (CMCSA.O: Quote, Profile, Research, Stock Buzz) and Time Warner Cable Inc (TWC.N: Quote, Profile, Research, Stock Buzz). (Reporting by Yinka Adegoke, editing by Leslie Gevirtz)