So putting them in areas where they will get support for maybe 2 years then folks dont show up is the way to go?
NBCU Upfront, Affiliate, and Cable "partner" meeting, 2014:
NBCU Empty Suit: Hey, everybody, welcome!!!! Now we know we are still #4 in primetime, but we really think the new David Spade comedy is going to be a hit! But lets talk about our outher properties!!!! Hey Leno really isn't that old!!! And MSNBC is getting ratings that cannot be fully explained by housecats randomly walking over remotes. Questions?
Affiliate owner: I'm thinking of taking my market leading signal and news following and going to CBS. Talk me out of it.
ES: Well, we have sports. Hockey and Notre Dame.
AO: But, I'm in Texas. No hockey anymore, and most of the Catholics in Texas watch Telemundo. Got something for me?
ES: Kentucky Derby. 2 minutes a year. Oh, and football, we lose lots of money on the NFL.
(murmer)
ES: More qestions?
Cable Opp: Yes guys, you want a national price for this Versus channel. How come.
ES: It is a national channel.
CO: Umm, no, its the NHL and Indy Cars, neither of which anybody follows in the south. We can pay you in NY and Illinois, but our southern systems will just pass, thanks.
(murmer)
Ad buyer: Mr. ES, can you deliver me a national coverage for my beer brand, with sports, other than the NFL?.
ES: Yes, we have the NHL, Indy Car racing, and Notre Dame.
AB: I said national. You do understand geography and demographics, right?
ES: What?
AB: Demographics. Sports have to have a national presence. Its why the Dodgers moved to California, its why NASCAR built tracks in Kansas, Pennsylvania, New Hampshire, and Michigan. Its why the NBA went into Memphis and OKC. Its why the PGA has TPCs all around and reaches out to new demographics. You do get that right.
ES: But everybody on the west side loves the Rangers.
Audience in unison: Exactly.
The NHL MUST be a national sport.