You seem to think the ATT way will be successful, I don’t or at least not for long. All indications that two things are at play.
1. The cost of TV - people are talking with their wallets more and more. That’s where the current linear viewers are now and they’ve been dropping cable/sat in droves this year.
2. The young crowd - they aren’t watching on TVs! They watch on their phones and tablets and are not picking up on linear TV much at all.
ATT’s discussed plans are addressing neither group.
Sent from my iPad using Tapatalk Pro
Hmm. Well, define "successful". As I see it, AT&T has a bad situation on their hands with DirecTV for a variety of reasons, including the two that you cite. IMO, AT&T TV looks like a step in the right direction and should help the company stanch the bleeding of cable TV subs that they're experiencing. If that happens, then I'd say it would be a success. But I don't think that the total number of cable TV subs that the company will have between AT&T TV, DirecTV and Uverse TV will actually *increase* in the coming years because linear-channel cable TV service is in long-term secular decline.
That's why the company seems much more excited about HBO Max than about AT&T TV. Of course, they'd love for customers to sign up for both (and I strongly suspect that anyone who signs up for an AT&T TV channel package will be paying for HBO Max as a non-optional part of it come mid-2020). But they know that pay TV is shifting towards direct-to-consumer streaming services like HBO Max, Netflix, Hulu, Peacock, etc., so that's why HBO Max is the brand that they'll really be pushing, selling at a cost of $15 per month, far lower than any cable channel package.
Linear-channel cable TV isn't going any anytime soon. It's dying, but it'll still be around for years to come. AT&T can't just walk away from that business, especially given that they're a broadband provider and need a modern cable TV service to bundle in there. So that's why they had to launch AT&T TV, which addresses at least some of the shortcomings that both DirecTV and Uverse TV have, including the ability to watch all live and recorded TV in or out of home across all kinds of devices, including phones, regardless of whether or not AT&T is your broadband provider (or even whether you live in one of the ~15 states served by AT&T broadband).
The big questions I have about the service that I'll want to see answered before I shepherd my parents onto AT&T TV are:
1) What are the channel packages and pricing, both in the first year and the regular prices thereafter (if they differ)?
2) How reliable is it, both for live TV and cloud DVR recordings, if you're on AT&T Fiber?
They'd be OK with the packages and pricing that AT&T TV is using so far in the pilot cities, although I'm still not sure that those are the packages we'll see when the service launches nationwide, supposedly in February.
As for reliability/performance, I've read bad things from folks who beta tested the AT&T streaming box on DirecTV Now but then I've read encouraging reports from a few actual AT&T TV subscribers in the pilot cities so far. So the jury is still out. Although, IMO, AT&T will have no choice but to spend the resources to make the service work well because, at this point, what other good options do they have?