I don't think it makes any sort of business sense for AT&T to sell off Directv when 1) they would be lucky to get half of the $50 billion they paid for it which would make their management look REALLY dumb and probably lead to their ouster
THIS. This is, IMO, the main impediment to such a deal happening. Stephenson doesn't want to admit he was wrong in buying DTV and he wants to keep his job. If a deal were to happen, it would have to be structured in some way that it could be spun to AT&T stockholders as the most forward-looking way of handling those assets. My guess is that it would involve a partial sale now, with DTV retaining the same newly negotiated, restructured and priced channel packages (Plus, Max, etc.) that will also be offered on the AT&T TV streaming service.
2) they need the volume satellite provides for years to come to keep their content costs for streaming lower (remember that thing about Directv paying $14 per month per customer less than Uverse TV did for equivalent content? Scale matters...)
What if, as I mentioned above, the deal could be structured so that even though DISH becomes the majority owner and functional operator of DTV, they must honor the recently negotiated network carriage contracts that AT&T has put in place for it? DTV would have to keep the new packages, with AT&T's new pricing (set to be announced later this summer) for the next few years. Those same packages sold on AT&T TV would continue to benefit from the large combined subscriber base economies of scale for those few years, until, say, 2024. And during that time, AT&T would go full-court press to convert as many as possible of their 15 million (and growing) home broadband customers from Uverse TV or DirecTV (or neither, in the case of cord-cutters) over to AT&T TV, which would be delivered over those connections. Keep in mind that DTV satellite was down to about 18.7 million subs at the end of 1Q 19. I'll bet it loses another 0.5 million or more in 2Q.
Beyond that, AT&T TV will be offered OTT ("bring your own broadband"), so it should pick up some subscribers that way too. And I suspect AT&T will aim to get CenturyLink to bundle AT&T TV in with their broadband service rather than DTV satellite, which is what they're doing now. (CenturyLink has deprecated their U-verse TV-based Prism TV product and they don't actively sell it anymore. Just like AT&T is about to do with U-verse TV itself.) I could see them trying to do the same sort of bundling partnership deal with Frontier too, plus maybe some of those smaller cable companies (e.g. Mediacom, CableOne, RCN, etc.) that maybe just want to get out of the whole business of running their own pay TV operations. They know they've got to convert from QAM to IPTV but do they really want to bother with it for a business that's in decline anyhow? Broadband is where the real money is. Why not just outsource the whole TV thing to a nationally advertised brand like AT&T TV (or YouTube TV) that can be deep-linked into their own network?
Honestly, by 2025, with the exception of DISH (or whoever's running the lone DBS service by then), I'm not sure if there will be ANY noteworthy MVPDs other than those who are actually
content owners. Comcast, who owns NBCUniversal, will still be in the game. And at some point after they launch their OTT SVOD app nationwide next year, I think they'll decide to also distribute their Xfinity TV cable bundle service the same way (maybe even in the same app). Why restrict themselves to just their own network footprint? It's not a technical matter -- they could flip a switch and do it today -- but rather a business (and perhaps contractual licensing) matter. But if AT&T is having it both ways, being an in-network and OTT MVPD, why shouldn't they do it too? Like Comcast, AT&T, of course, is a major content owner too with WarnerMedia.
But Charter? Verizon? Cox? Altice? Frontier and the other smaller ones I mentioned above? It increasingly doesn't make sense for them to operate their own cable TV service. When it comes to whether or not Charter customers take cable TV service,
Charter's CEO said, "I'm sort of indifferent." Such subscriptions aren't even a "material driver" of Charter's business now. Charter, BTW, has 16 million TV subs, making them the third largest MVPD behind AT&T and Comcast.
In the end, it will just be AT&T and Comcast standing, plus whatever content-owner SVODs such as Hulu (and Amazon? and Apple?) that wish to also distribute live cable channels through their apps. (YouTube TV might stick around for the long-haul if Google can get it to profitability and doesn't get bored with it.)
The landscape in the cable TV world is very rapidly shifting.
3) I don't think it makes sense for the buyer either because the lifetime of satellite is too short to combine technologies 4) Dish would probably have a 'NIH' attitude and force future customers to use their inferior overcompressed and overly expensive satellite setup 5) While there are some synergies with combining billing/CSRs and other back office stuff, AT&T is STILL working on getting that done. If Dish bought them and it closed 18 months from now (which is optimistic) they'd have that combination done by what, 2025? How many years of savings after 2025 will it take to pay the cost incurred during the several years it takes to integrate the billing etc. Will it ever be paid back with a shrinking satellite customer base?
Good points. (I would say, though, that DISH has better hardware than DTV, even if their HD PQ isn't as good.)