Let's be real. The reason the Multi-channel third party providers are struggled is right in front of THEM within their reflection in the mirror. They simply can't understand it.
It's shear Greed. When Multichannel TV service became popular in the mid 70's, CableTV's price was reasonable and cable companies were printing money. So they Gobbled each other up using huge piles of debt to get bigger and bigger, this required higher, and higher fees, then the channel owners realized they wanted a bigger peace of the pie. So they buy up other channels to force block carriage of all their Networks, Cable Companies decide to do the same. Now we have almost totally Vertically Integrated Corporations that own the Studios, Broadcast channels, content, and its distribution so they can make money on all three and prices still go up all the while companies are making money on Making the content, broadcasting it (Advertising revenue), and on End user's delivery of it.
The endless game of requiring more and more and more for and from everybody in the industry has priced Cable/Multichannel service out of the budgets of many and turned off more. Now with a shrinking customer base quarter after quarter there doesn't seem to be an answer from them.
John