Maybe YOU don't compare them that way but many analysts do. Since the Macs and the iPad are both cutting into MS market share it's very appropriate to make the comparisons.You're comparing apples to oranges. (pardon the pun) You don't compare sales of Windows for PCs to "Apple computing devices" you compare sales of Windows for PC to sales of OSX for Macs. Apple still doesn't come close. If you compare sales of Microsoft Windows for PCs to sales of all Apple devices then yes, it looks better for Apple. You have to do a fair comparison.