I was reading Friday's USA Today and every few sections had at least one (sometimes 2 or 3) full page ads for Direct TV's leading HD offerings. I am surprised that we haven't seen a quick counterstrike by Dish. There haven't been any new HD channel offerings from E* for awhile. At least you would think that you would hear about rumors of impending additions. It is amazing to me that Fox Business Channel isn't on yet. You would think that any channel would want to have as many viewers as possible upon it's launch. It is a business after all...