Look at what Verizon is doing with their FiOS TV product. They just raised the equipment/service fee for DVR. It's now something like $24/mo, just for DVR -- that's on top of whatever you pay for your actual programming. But at the same time, they've also just begun distributing YouTube TV (a live streaming cable TV service) as an option to be bundled in with FiOS internet (as well as with Verizon Wireless and Verizon 5G Home). YouTube TV costs a flat $50/mo with unlimited cloud DVR (and a 9-month expiration on recordings). It serves up to 3 simultaneous viewers across whatever devices you prefer and has advanced features like individual user profiles and smart auto-extended DVR recordings (for overtime sports, etc.) that traditional services like FiOS TV don't have at all.
What is Verizon doing here? I think they've decided that their traditional "premium" TV service, FiOS TV, won't be around all that much longer. I give it another 2-3 years.
In the meantime, they're going to milk those who stay on it with higher fees. Some will respond by switching to YouTube TV (for which I'm sure Verizon receives a little sales commission from Google) while others are too rich, lazy or stubborn to switch, so they'll stick with FiOS TV until the prices go higher still. At some point, there will be so few subs left on FiOS TV that Verizon will be free to just shut it down and not have to fool with negotiating cable network carriage contracts, installing, supporting and swapping out TV hardware, and the other distractions of running their own cable TV business. Instead, they'll have just outsourced all that to Google's YouTube TV (and whatever other OTT services that their broadband customers choose on their own).
I don't think the situation with DirecTV vs. AT&T TV is exactly the same but it's fairly similar.