You know what? Let the Japanese have it. HDTV is in danger of becoming like PCs, where every couple years you'll be outdated. We're already at 1080p, but with no programming options for that and none likely for a very, very long time. The world is just gearing up for 1080i and 720p. People are not going to go for buying new tvs that costs a few thousand bucks every couple years. Only a very small segment of enthusiasts will do that. They need to let the technology develop to where the programming matches the current potential and leave it like that or risk obscurity for newer improvements.
huh? there is another standard 1440p or something like that, but that's the new movie theater standard, not for the public, it'll be at least 10 years before we see an update past 1080p especially content..