http://www.theverge.com/2016/3/21/11277272/comcast-amazon-partner-to-sell-internet-tv-phone-service
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It already feels like you can buy everything on Amazon, but today Amazon began selling something unexpected: phone, internet, and TV service from Comcast. Amazon has set up sales pages for various Comcast service bundles — they're just like the standard Amazon product pages, but instead of checking out, you set up a time to get the service installed.
It's not totally clear why you'd want to buy Comcast service through Amazon, rather than through Comcast itself. Amazon does offer some perks, including gift cards with certain signups, the option to buy (rather than lease) a modem, and its own customer service line — which, considering Comcast's reputation, might be its biggest selling point. Amazon has set up a page called the Amazon Cable Hub that tries to explain these benefits. The hub also suggests that other internet providers could be added in the future, so Amazon may eventually be a place you can go to compare different service options in your area.
For Comcast, the benefit of this partnership seems to be simple: it gets its service in front of more customers; in particular, customers who probably skew somewhat younger and more internet savvy. Though terms of the partnership haven't been disclosed, speculation is that Amazon profits whenever it signs up a new customer for Comcast.
Share on Facebook Tweet Share (25) Pin
It already feels like you can buy everything on Amazon, but today Amazon began selling something unexpected: phone, internet, and TV service from Comcast. Amazon has set up sales pages for various Comcast service bundles — they're just like the standard Amazon product pages, but instead of checking out, you set up a time to get the service installed.
It's not totally clear why you'd want to buy Comcast service through Amazon, rather than through Comcast itself. Amazon does offer some perks, including gift cards with certain signups, the option to buy (rather than lease) a modem, and its own customer service line — which, considering Comcast's reputation, might be its biggest selling point. Amazon has set up a page called the Amazon Cable Hub that tries to explain these benefits. The hub also suggests that other internet providers could be added in the future, so Amazon may eventually be a place you can go to compare different service options in your area.
For Comcast, the benefit of this partnership seems to be simple: it gets its service in front of more customers; in particular, customers who probably skew somewhat younger and more internet savvy. Though terms of the partnership haven't been disclosed, speculation is that Amazon profits whenever it signs up a new customer for Comcast.