I believe that number was at least partially derived from what was disclosed in pre-merger DirecTV financial reports as part of the broadcast operations expenses, defined as:
These expenses include broadcast center operating costs, signal transmission expenses (including costs of collecting signals for our local channel offerings), and costs of monitoring, maintaining and insuring our satellites. Also included are engineering expenses associated with deterring theft of our signal.
Some of the launch expenses fell into the "maintaining" category, while the actual satellites themselves were grouped in with equipment depreciation along with the receivers. Of course, all of this financial reporting became far more opaque once ATT took over, so we don't have really good numbers after 2015.
The last value we have for the DirecTV satellite fleet encompasses the launch of DirecTV-15, and it was reported in the 10-Q financial report ending 6/30/2015.
At June 30, 2015, the net book value of in-orbit satellites was $2,047 million, all of which was uninsured.
So we know you can rule out satellite vehicle insurance costs because they specifically tell investors the assets are uninsured. The satellites all have a service design life of 15 years, there are 20 million domestic satellite subscribers, and 13.5 million Latin America subscribers. So $2,047m / 15 years is an annual amortized expense of $136.47m. That total expense split across 33.5 million subs, is roughly $4 per year, or $0.34/mo in depreciated satellite asset value per sub.
If you add the depreciated asset value and define operating expenses (which would include the launch expenses) you still end up with less than $1 per sub per month.
ATT sees value in
any video services they can sell because bundling services prevents churn on the far more lucrative wireless side. Of course, it's not all roses, because they reported that a 4.5% decline in video subscribers has pushed a 7.3% drop in revenue. From the latest ATT quarterly financial statement:
Video entertainment revenues decreased $661, or 7.3%, in the first quarter of 2018, largely driven by a 4.5% decline in linear video subscribers. Our over-the-top video subscriber net adds more than offset our decline in linear video connections. However, this shift by our customers, consistent with the rest of the industry, from a premium linear service to our more economically priced over-the-top video service has pressured our video revenues. Also contributing to the decrease was the impact of newly adopted accounting rules, which resulted in less revenue allocated when video services are bundled with other offerings. Churn rose for subscribers with linear video only service, partially reflecting price increases.
As of March 2018 their reported subscriber counts were:
Satellite 20,270
U-Verse 3,632
DIRECTV NOW 1,467
With DIRECTV NOW rounding up 5.8% of the subscriber base (and growing), they're bleeding revenue even faster than they're bleeding subscribers.
Sounds like an awesome strategy.
References:
Morningstar Document Library
Morningstar Document Library