I just did a chat with CSR and though I have Everything Pak, Premium Movies, and Life HD they wouldn't come down a bit from $200...
pretty sucky, I think...
It is $539 if you buy it new at a discount like dishstore.net (sponsor link above) sells it. So, like a new cell phone you trade a discount for agreeing to a longer commitment. New customers pay $200 for a 922 too.
When I got mine, I was surprised to find out they wanted 95 bucks to send an installer to put it in. Something I could have done myself by the way. I was able to get them to waive that fee at least, once I got to customer loyalty.