Pricing is a bit trickey for D*. Yes, there certainly those diehard fans who will pay pretty much whatever is required but pricing is like a pyramid. Generally the higher price charged the fewer takers. Most companies know this and try to price accordingly where they can get the most return for their product while retaining the most customers. D* may have a bit of a problem in this area since I believe they way overpaid MLB to get exclusive rights and they may be forced to charge higher rates for MLB to avoid losses but their risk is that there may be fewer takers at higher prices.