Well, it is approx. $100 LESS than what you paid for it last year. So there's that.
True. At least for the time being. Apparently Disney (ESPN owner) is trying to figure out how to monetize their ESPN holding. According to the following article - ESPN garners high carriage rates from cable, Direct and DISH. But as people cut the cord, Disney has to resort to a much lower rate per user - check out this article from CNBC (I've included a few of the more salient quotes from the article).
Once the price increases affect the price we're paying to include NHL games, consider that ESPN+ doesn't give us the pre and post game shows as NHL.TV did. Also, in my opinion, they still don't know how to mike the arena properly. In many of the games, especially on ESPN+, the announcers are real loud and the ambient sounds of puck passing, body checks and even the whistles cutting off play are barely audible. Anyway - the article is a good read:
Disney has executed the transition to streaming effectively, but its popular ESPN channels are still reliant on traditional pay TV.
www.cnbc.com
Here are some of the comments in the article:
While Disney makes more than $10 a month per subscriber for sports, it makes far less for entertainment networks such as Disney Channel and FX, which draw lower audiences and don’t command high advertising rates. <snip>
Swapping an ESPN subscriber for an ESPN+ customer, who contributes average revenue of less than $5 per month, is a significant loss for Disney. ESPN+ is a streaming service with limited content. <snip>
ESPN’s strategy is to cling to the cable bundle for as long as possible, knowing it can draw potentially billions of dollars from U.S. households that are each paying $120 for the network even if they never watch it. <snip>
ESPN has to figure out how to make up $3 billion in annual lost pay-TV subscription revenue that’s coming in the next few years as cord-cutting continues, a decline that Disney executives are anticipating, according to people familiar with the matter.
Disney’s plan is to incrementally raise the price of ESPN+ as it adds more valuable content while maintaining contractual obligations for exclusive programming to pay-TV distributors, the people said. <snip>
Levy, who’s now chairman of data firm
Genius Sports, said he thinks Disney can get 30 million customers to pay $30 a month for streaming ESPN, or more than double the cost for a standard Netflix subscription. That would bring in $10.8 billion annually — more than Disney makes today from pay-TV affiliate revenue.