PR: Industry's Only 1080p/24Hz Home Theater Products from Pioneer

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Pioneer Leads High Definition Innovation with Industry's Only 1080p/24Hz Home Theater Products for Cinematic Picture Performance

LAS VEGAS, CES Booth #9827 January 7, 2007

Pioneer Electronics (USA) Inc. is making it easier for home theater enthusiasts to bring the movie theater experience into their living rooms with a trio of audio video products that faithfully deliver 1080p 24Hz picture performance. The Pioneer Elite® PureVision™ 50” 1080p plasma display, Blu-ray Disc® player and A/V receivers work together to handle the 1080p 24Hz rate needed to preserve a feature film’s original sequence. Pioneer is the only manufacturer with this trio of products that provide audio video enthusiasts the cinematic picture performance of 1080p 24 Hz in the comfort of their own homes.

“Every piece of technology and engineering that goes into Pioneer products is created with the intention of providing a high definition entertainment experience in its purest form, said Paul Meyhoefer, vice president of displays for Pioneer Electronics (USA) Inc. “We’ve continued to refine each generation of plasma and have reached the pinnacle with the combination of a PRO-FHD1 plasma display combined with a Blu-ray Disc player and A/V receiver.”

The majority of feature film titles are mastered on discs at 24 film frames per second (fps or Hz) with a 1080p signal. Since most televisions are unable to accept the 1080p 24Hz format, many employ a technique known as Inverse Telecine. Also know as 3:2 pulldown, this process converts 24fps into 30fp by inserting six additional film frames per second. While an improvement in the playback performance, the scene sequence is compromised and a slight jutter may appear during motion action. Pioneer delivers a new dimension in high definition with its high end audio video products that resolve and improve feature film playback.

Advanced PureCinema: The HD Solution
Industry-leading technologies and refined engineering have made Pioneer plasmas the only HDTV able to showcase 1080p 24Hz. Specifically, the PRO-FHD1 takes advantage of exclusive Advanced PureCinema or 3:3 pulldown. With Advanced PureCinema, each film frame is shown three times every 24th of a second for an extremely smooth picture performance that now equals 72 frames per picture. Unseen by the human eye, by “flashing” each film frame three times, this process improves on-screen imagery that now appears more natural and synchronized with the original film for unmatched picture precision.

Pioneer Products Ensure Premium Playback
Blu-ray Disc movie titles are also mastered at 1080p 24 Hz to ensure the film’s original sequence is preserved and viewers enjoy the stunning picture quality the emerging technology provides. The Pioneer Elite BDP-HD1 Blu-ray Disc player is engineered to handle and output a pure 1080p 24Hz signal for natural, high quality film reproduction of Blu-ray Disc titles.

The Pioneer Elite VSX-82TXS and VSX-84TXSi A/V receivers feature sophisticated engineering and several HDMI inputs for the specific purpose of transferring large amounts of high definition such that a 1080p signal provides. When connected to a 1080p HDTV, the entire signal can be passed in its purest form straight to the display.

Pioneer's Home Entertainment Division is a leading marketer of plasma televisions and monitors, Blu-ray Disc, DVD players and DVD recorders, A/V receivers, speakers and other audio and video accessories. Its focus is on the development of new digital technologies including Digital Network Entertainment™. The company markets its products under the Pioneer and Elite brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years with Elite products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including Blu-ray Disc and DVD, display technologies, navigation and Digital Network Entertainment™.
 

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