The real potential is the cord cutting opportunity with the Fire Stick providing substantial IPTV programming and Dish filling in the gaps. I already use the two platforms and have reduced my Dish bill to one third of what it was a year ago. The trick is not just getting the Prime Video, but making the Hopper 3 smart with FireTv built in as we are now seeing in SmartTv's. That FireTv platform which is Android based is a notch above basic Android TV that is in Sony and others. It has more video and audio apps, allows side loading from an android phone, and already incorporates Netflix, Prime Video, YouTube, Hulu, HBO, Showtime and on and on, but also access to personal files folders and APK's that provide even more movies and TV programming.