Charlie's Logic--in the voice of Ergen:(Not a quote; just fun impersonation knowing what Charlie would say)
Well, we subsidize the cost of the 722, even if you pay retail to own. It's costs us more to manufacture. If you subscribe to HD, then we are getting some of that money back. If you don't subscribe to HD, we need some way to get some of the money back, and so that is why you are charge $7 per month. But, I would say, that it makes a lot more sense for folks to go ahead and get our HD essentials for just a few dollars more, right, Jim? But you don't have to. But, I mean we're letting get a really sophisticated box for less than it costs us to manufacture, so $7 isn't too bad.
Reality Check:
Well, the subsidy argument may be true, however, all of them, cable, satellite, FiOS, Tivo, you name it, LOVE to find new ways to fee us with whatever they can come up with. Overall, I think Dish still has lower dollar total fees when compared with my local cable (Charter--$12-$15 DVR fee) and even Direct. However, Direct, in many situations, just has plain higher prices and may not feel the need to pile on the fees. Although, I read in a Direct TV print ad that a $9 HD access fee is charged.