Sorry you're all missing it.
If you look at all the large company execs there is a stand still period at the end of the year or before announcements that prevent them from selling.
The Bush tax cuts on long term capital gains expire this year. Selling stock that has a gain will be taxed at your normal tax rate this year. Next year it will revert to the higher long term capital gain rate which can cost people millions. I am also an executive with a (not quite so large, but large company) and my CPA has me also selling my stock holdings in multiple companies.
This is not because anyone is greedy (unless you consider saving tax greedy) but the net effect of the lunacy of the congress not renewing the tax cuts will simply make the market tank at the end of this year as anyone with any reasonable equity dumps out to get the lower tax rate.
The strategy would be to sell now at 'say' $100/share and buy back the same share amounts when the market next January is at $65/share because of the dumping. End result, I and Jim still have the same amount of shares, saved the taxes and someone bought my shares at $100 but because there is so much float on the shares the demand goes down and the share prices plummet.
If you don't believe me look at the CNBC and Forbes stories of today and yesterday of multiple executives at Oracle, Apple, Microsoft, GE, Sony, etc, all inside trading all now selling their stock right after their 3rd quarter earnings results and therefor not covered by the stand still policy the prevents insiders from selling stock when they know information not available to the general public. So, at this time Jim and everyone else does not know anything special so he's allowed to sell his stock, the the profits, take the tax advantages and then rebuy it next year.
So compared to Apple, Oracle, IBM, Microsoft, trust me Dish is small potatoes.
And to the topic, why is a Dish Exec selling his stock? Because the government is forcing him to do so as the only viable financial decision he can make right now.
Savvy?
Also, it just doesn't apply to insiders, anyone that has long term big gains should look to do the same. Don't take my word for it, talk to your accountant or bartender!
B