Bottom line is this, if Comcast and other cable companies can provide cable tv and equipment for a mere leasing fee of $3.99 per month without any cost to the customer, then DirecTV can too. They (DirecTV) are not working hard enough to make it happen. Why should anybody shell out $500-$800 to get service to own. It appears DirecTV is trying to cater to the wealthy clientèle. Which is only 20% of the population. This percentage will not sustain DirecTV or any other carrier. So they need to make some changes or they will eventually crash. Think about what you actually spend, reconcile your checkbooks, you are paying more than cable tv.