I would like to point out that the equipment is not free, you actually just rent it, unless you buy it. After many comparisons of programming and rates I found out that C-Band is still the best deal, because unlike Dish, Direct and Voom you can purchase just the programming you want to watch. I just added a second 4DTV system and only subscribe to ESPN, ESPN2 and the Golf Channel for less than $50.00 per YEAR on that system. My other system has the rest of my programming such as HBO/Cinamax ( 27 channels of digital) and the other standards for less than $ 400.00 per year. Ask around and have the other services give you programming cost quotes and I think you will find that C-Band is the best value for programming cost. I have tried Dish and Direct both and it was going to be an additional $20.00 plus dollars per month for adding the golf channel.