You think all satellite products are the same quality? You may think different after reading this article. Read on, you may be surprised at what you'll find out!
As you know the economy is not at its best right now, and the satellite industry is no different than any other industry. Material suppliers, manufacturers, distributors, & dealers have seen a drop in business. Competition is at its peak on all channels. As business owners, we always have to come up with ways to stimulate business and increase sales in order to remain in business and keep our customers from going to the competition. We have a few choices when it comes to lowering prices to our customers without lowering our profit margins in hopes that we continue selling more products and keep our customers. Any company & business person knows that you can't drop your profit margin past a certain level by wanting to offer lower prices if you want to remain in business. So when we decide to lower our prices we also have to lower our cost on our products to still keep a comfortable profit margin. At this point we have a few options. Most common options to lower our cost is:
1. Lowering cost by using tier "B" material & supplies in products we manufacture. If you don't know what tier "B" materials are, read below for an explanation.
or
2. Continue using tier "A" material & try to negotiate with material suppliers to lower cost on the same material and not take away from the integrity and quality of our products.
Tier "A" materials are materials that have passed quality control and have been tested to perform to higher standard and are of a higher quality. Tier "B" materials are materials that have failed the quality control testing process of performing to a higher standard required for continuous and reliable performance, but still perform for a short period of time after use.
Unfortunately, in addition to selling tier A material, suppliers, specially overseas suppliers, also sell tier B material in order to minimize loss. Tier "B" material is usually sold at a reduced price of +/- 50% to the factories & manufacturers.
The most common & easiest option to a manufacturer or distributor is option #1 above. It does not take much work. Unfortunately when this happens, the consumer and dealer alike, have to be stuck with inferior product that they need to support for their customers.
When you see a dramatic drop in prices from a distributor, you have to ask yourself how is the distributor able to all of the sudden drop their prices, permanently cut their profit margin and still be able to offer a quality product. Something just does not add up.
We have recently received many complaints from new customers who have switched to us for better quality products stating that they were glad to see prices drop from their previous distributors, but the quality of the products and performance is not what it used to be. They have issues with their customers who demand good quality. They say that they are not able to get warranty service on the product, and having to hassle with their own distributor over the quality of product the distributor offers.
WS International only uses tier A material in our WS International line of satellite products.
I'm sure you have seen reviews of WS International products done by actual customers and hobbyists on many knowledgeable and honest discussion forums like SatelliteGuys.us and LegalFreeToAir.com. You have seen time after time that our products outperform and smoke the competition. Unlike some of our competitors, we don't ask our dealers and resellers to do bias product reviews because the fact that they sell our products would make them obviously bias. This would be very unfair to the end-user and provide one-sided information. We ask end-users who use the products on a daily basis to review our products and give us their most honest opinion. You can see these honest opinions and reviews on many trusted & largest online discussion forums like the ones named above.
Now you know why WS International products offer a 2-year warranty. We take pride in providing customers with quality products and only use tier A material and negotiate with our material suppliers for lower cost based on our buying power. We don't believe in cutting corners & sacrificing quality in order to offer lower prices. We offer low prices based on our ability to purchase in larger quantities. WS International manufactures the highest quality satellite receivers, Ku band and C band LNB and LNBFs while offering unbeatable prices for the quality of products we manufacture.
If you want cheap & inferior products and don't care about quality and performance, I suggest you continue purchasing equipment from other distributors that offering this. However, if you want reliability, quality, and performance, with less headaches, rely on genuine WS International brand of products.
While others try to compete based on price alone, we compete based on price, reliable quality, and reliable service. This is why WS International is the only company in North America that offers an entire 2-year warranty on our WS International brand of LNB, LNBFs, and LEXIUM line of satellite receivers and meters.
Thanks for taking the time to read this article & becoming more aware of the satellite equipment you purchase. I hope this helps you become more aware of the quality of products offered by us.
Robby Dosetareh
CEO, WS International
For those of you who have not seen our behind the scenes video of our LNB / LNBF, Signal Finder, and Switch factory, I have included a couple of them below also. Enjoy and for more videos, please visit our YouTube page
YouTube - WS International LNBF Factory - Final Inspection step
YouTube - LNB LNBF Testing At WS International Factory