4) Coming up with MPEG 4 compression technology that allows more hd channels on the same transponder( 7 - 8 at present) without loss of picture quality- a major technological feat. Look at your hd locals in just about every city carried by DISH, there is very little or no difference in the pq. Most can't really tell the difference in whether they are watching ota vs sat delivered by DISH. Sd channels also look better carried in mpeg 4 . This will allow major bandwith expansion without launching any more satellites. They will have to overcome the mpeg 2 receivers and replace them all with mpeg 4 hd receivers ,but once they do this , they can turn western arc to full mpeg 4 as well . Means more room for more hd channels .
* Remember technically the decade isn't over till 2011 starts 1/1/11. There was no year 0 when they started over the calender and year in A.D. .