Both should help. TV Guide certainly puts Voom on the radar for a lot of folks who wouldn't otherwise know about it. Getting it on the "Gaydar" also helps from a business standpoint. The gay demographic is one that a lot of companies are targeting these days for economic reasons.
I'm hopelessly hetero, myself, and secure enough in my masculinity to have no shame in confessing I really enjoyed "The Adventures of Priscilla, Queen of the Desert."
