TAMPA - Cathy Vonderheide isn't happy about paying nearly $50 a month for standard cable television service. But for now, she's sort of stuck with Bright House Networks, if she wants to give her household of six the Cartoon Network, ESPN, the Food Network and more of what they want.
``I haven't checked out anyone else because Bright House Networks is the only one in this area,'' said Vonderheide, who lives in the Meadow Pointe subdivision in Pasco County.
Well, not quite, but close. Bright House Networks is the dominant provider of pay-television in Hillsborough, Pasco, Pinellas, Polk, Hernando, Citrus and Manatee counties.
Officials for Bright House Networks contend that there are alternatives. They say the cable company competes with satellite providers Dish Network and DirecTV throughout its seven-county territory.
But the first reward of competition, lower prices, is seen only in nine Pinellas County communities, where Bright House Networks competes directly with another cable operator: West Point, Ga.-based Knology Inc.
That may change sometime this year if New York-based Verizon Communications Inc. begins its pay-TV service on schedule. Since last year, Verizon has been installing a fiber- optic network t plans to use for cable TV, as well as phone, Internet and other services. Verizon has said it plans to invest about $100 million over several years on its fiber network in the Tampa Bay area as part of a much larger, multibillion dollar investment to use fiber throughout its system.
For now, however, limited choice has translated into higher prices for hundreds of thousands of pay-TV customers in the Bay area. That means Bright House Networks customers pay as much as $14.54 a month more in Hillsborough County than Dunedin residents in Pinellas County pay for the same service.
``It's just something that's been difficult for us to deal with, where we have that situation,'' said Dan Ballister, a St. Petersburg-based spokesman for Bright House Networks, a unit of Syracuse, N.Y.-based Advance/Newhouse Communications Inc. ``We know that customers, our customers, are sensitive to that issue, and so are we. And we've been trying to do something about it.''
The monthly charges can vary substantially for Bright House Networks' standard service, which offers some 80 channels, from local television stations to national cable news and sports networks.
Ballister said the large differences between Hillsborough and Pinellas are because the competing cable system for parts of Pinellas County offers a ``very unrealistic price.''
Mitch Bernatsky, general manager at Knology in Pinellas County, said charges $34.95 for a package that is comparable to Bright House Networks' standard service. He said the price is reasonable, considering how competitive parts of Pinellas are.
Ballister said Bright House Networks' typical price of $46.49 is in line with other cable operators around the nation. But as of the end of 2004, the national average price for a similar package of television programming was $38.23, according to data gathered by Kagan Research LLC and reported on the Web site of the National Cable & Telecommunications Association.
Paul Rodriguez, spokesman for the cable operators' trade association based in Washingston, said the cable industry likes to focus on value, not price. He said the number of channels continues to increase and the quality of service is constantly improving.
``We feel cable is presenting huge value for what you pay,'' he said. ``What do you get? A lot of channels, something for everybody in the family. Compare that to what it cost to go to the movies or ballgame.''
Still, Verizon may soon become a deciding factor in such value versus price reasoning. As Verizon establishes a new fiber-optic network, it plans to launch television services in Hillsborough, Pasco and Pinellas counties in the third or fourth quarter of this year.
Bob Elek, Verizon's spokesman in Tampa, said Bay area residents can expect pay-TV prices to drop when its video service hits the market, although he would not disclose pricing information.
``That's why the free market is such a beautiful thing,'' Elek said. ``You've already seen what it means. Where there is a competitive service, [Bright House Networks'] rates are not as high.''
Vonderheide, who now gets her high-speed Internet service and telephone over Verizon's new fiber network, said she plans to drop Bright House Networks once Verizon begins pay-television in the Bay area.
``Bright House just seems to continue to increase,'' she said.
Reporter Will Rodgers can be reached at (813) 259-7870.
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