Good article teamerickson.
I've been saying this all year long, movies is what helps a format win the war.
Fine, not everyone may not have the same taste, but you cannot deny the fact that Blu-ray has movies that people are more interested in, I should say more variety, more titles to choose from, and the prices are great, and bogo's are what keeps people buying the Blu-ray discs. Maybe Toshiba can take a hint from this, the more studios you have, the better you have the chance to win the war, and yes movies are a factor, sony made a smart decision on picking up the key studios that are helping them achieving that goal.
I like some movies that are on HD-DVD, but not many that would make me go out and buy the player for 2-3 movies that I am interested in, where on the other hand I have several movies from blu-ray that I am interested in, and planning to buy more.