UK research suggests high definition not worth investing in until 2010

Sean Mota

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UK research suggests high definition not worth investing in until 2010

Research from the UK-based market consultancy "Understanding and Solutions", high definition isn't really worth investing in until at least 2010. The reasoning for this is that, despite the prediction that 115 million high def sets will be in European homes by that time, only 15% of those homes will be receiving high definition broadcasts.
There is a great surge in consumer interest for flat panel and large screen HD-TVs,' said Graeme Packman, analyst at Understanding and Solutions. 'But the fact they are HD-ready is not the main reason people are buying them. They are more interested in the smart and elegant design, the fact that they fit better into a room, or on the wall. The fact it's HD-ready is more of a nice-to-have notion, it kind of makes it future proof'.
 

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